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Proficient Web Professional
with 10+ years of experience!

Front-End Developer| WordPress Developer | Webmaster | SEO Specialist

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Showcase of three images displaying Increased traffic, increased sales, and more organic keywords

WooCommerce Specialist

To optimize SEO for cbddailyproducts.com, I focused on foundational strategies outlined in Google’s own SEO handbook. First, I conducted thorough keyword research using Ahrefs to identify high-intent, low-competition terms relevant to CBD products. Long-tail keywords such as “best CBD oils for daily use”, and at the time “cbd cream for pain” and other product-specific keywords. I incorporated these into key areas: page titles, meta descriptions, URLs, headings, subheadings, body content, image alt text, image tags, and more to ensure search engines like Google, Mozilla, and I.E could better understand and rank our pages. I built out simple site architecture with clear categories (e.g., oils, edibles, topicals) and subcategories, limiting navigation to three clicks for any product, while adding internal links to connect related pages.

Further improvements included technical enhancements for better performance and user experience. I ensured site speed with caching, added an SSL certificate for security (boosting trust and rankings), and focused on building backlinks through shareable blogs. Avoiding keyword stuffing, I prioritizing natural, valuable content and emphasized mobile responsiveness and Core Web Vitals increasing the site score to an A with a loading time under 2 seconds. Overall, these efforts paid dividends, and we enjoyed an increase in organic traffic, as well as an increase in sales to the tune of 440% revenue. This in turn allowed us to not rely so heavily on paid ads, thereby increasing overall net profit for the company.

CBD Daily increased organic traffic via Ahrefs

Increased Sales

To optimize SEO for WooCommerce on cbddailyproducts.com, I implemented a comprehensive strategy which ultimately drove a remarkable sales increase of over 440%. I once again focused on low-competition long-tail phrases such as “natural CBD oil for daily use” or specific product codes. Adding relevant descriptions, title tags, img tags, creating a backlink strategy that internally linked to relevant pages, and condensing the size of the images to fit the container resided in.

Building on these foundations, I prioritized technical optimizations to elevate performance and user experience, directly contributing to the sales surge. Plugins like Yoast SEO helped fine-tune on-page elements, track keyword density, and create XML sitemaps, while site ground provided CDN acceleration, lazy image loading, spam filtering, and site speed enhancements. secured the site with an SSL certificate to build trust and satisfy Google’s ranking signals. I emphasized natural, engaging content based on keyword research, alongside mobile optimization and Core Web Vitals compliance. These combined efforts amplified organic visibility, attracting more qualified visitors and translating into over 440% sales growth by 2018, minimizing paid ad dependency and solidifying cbddailyproducts.com as a competitive player in the CBD market since its inception in 1996.

More Organic Keywords

Doing keyword research is an integral part of the web development process. A beautiful design can be achieved by anyone with a cursory knowledge of WordPress, or basic coding skills. However, the true test of a well designed website comes after the website is live. They say in the industry that the best place to hide a body is on the second page of Google, and that couldn’t be more accurate! In fact, in a recent search statistic, it was found that only .63% of people ever click on the second page of Google! This staggering figure underscores the critical importance of securing a spot on the first page of search results. Without strategic SEO, even the most visually stunning site risks fading into obscurity, buried under competitors who understand the power of targeted keywords. With my SEO knowhow and over 10 years of expertise building websites that rank, I’ve mastered the ability to boost organic search and rankings. I dive deep into keyword analysis, identifying high-volume, low-competition terms that align with your audience’s search intent. By integrating these insights from the outset, I’m able to craft websites that not only captivate users but also climb search rankings, driving sustained organic traffic and measurable growth for your business, or non-profit.

Case Studies

CBD Daily Products

CBD Daily Products Desktop, Tablet, Mobile Mockup

Challenge:

When I joined Earthly Body as a Web Master, the brand faced several significant hurdles in its digital ecosystem. Organic traffic was stagnant, with non-existent SEO implementation leading to low visibility in search engine results pages (SERPs) and minimal user engagement across platforms. Profitability hovered at underwhelming levels due to unoptimized e-commerce features, SEO, and large images overflowing their container. Sales growth was sluggish, hampered by a lack of targeted keyword integration and technical optimizations, while the overall online presence struggled to compete, resulting in non-dominant rankings for key terms and limited expansion into new product directions. I knew we could do better and the results below are after revisiting CBD Daily’s analytics about a year into the redesign and SEO implementation.

Dramatic Traffic Growth

Through strategic SEO optimization and content marketing, CBD Daily Products experienced a significant increase in organic traffic and user engagement across all digital platforms. During my time with Earthly Body, CBD Daily Products gained a 440% increase in profitability!

Organic Traffic Surge

Implementing advanced SEO strategies on page, and technical optimizations throughout the website, resulted in an incredible growth of 900%! This paved the way for new products, and for the company to head into new and exciting directions!

Record-Breaking Sales Performance

The combination of improved user experience, optimized product pages, and enhanced site performance led to unprecedented sales growth and conversion rate improvements.

Sustained User Growth

The impressive month-over-month rise in SERP rankings, culminating in a 900% increase over the year, was built on consistent, sustained growth each month. In the image pictured here, you can see just the last 28 days in September to early October saw a 17.6% increase.

E-Commerce Excellence

Though CBD Daily’s sales were slowly on the rise, with the help of E-commerce optimizations, on-page SEO, a clear structure, and various other digital marketing strategies, the brand transformed its online presence into a powerhouse of growth. By implementing user-friendly navigation, high-quality product imagery, and targeted keyword integration, CBD Daily not only improved search engine rankings but also enhanced the overall shopping experience for customers.

Dominant Search Rankings

A few months after the launch of Emera, BOTH brands enjoyed the top 3 positions on Google. We would go on to dominate the major keywords we were ranking for until I unfortunately, had to leave the company.

Emera Hair Care

CBD Daily Products Desktop, Tablet, Mobile Mockup

Challenge:

6 weeks. That was the time limit I was allotted before the big dinner reveal at my new position as Web Master of Emera Hair Care, the newest in luxury CBD Shampoo, Conditioner, and Detangler. I didn’t like the name “Web Master”, a bit pretentious if you ask me. I nodded and smiled, as a bead of sweat made its way down my face. “Oh sure, that’s not an issue”. Yet this would have been the quickest brand I would have to create. The scope of the project would include: to come up with brand colors, create a full website with e-commerce integration, find images, and content for, make sure the website was fully responsive for Desktop, Tablet, and Mobile sizes, build the entire thing from the ground up with SEO optimization, and on top of all that, test it in every browser! It was quite the project, but I believed I was up to the task. In the end results were incredibly positive, and today, Emera Hair care is on the 1st page of google and considered one of the best CBD Shampoo and Conditioner brands, in the United States.

Emera and CBD Daily Products on the 2nd and 3rd position of Google

In 2017, I solo-built emerahaircare.com on WordPress as an e-commerce site for premium CBD-infused hair care, spotlighting our CBD shampoo. I crafted an intuitive UI, keyword-packed descriptions and blogs (e.g., targeting “CBD shampoo”), optimized on-page SEO (titles, metas, alt tags, speed, internal links)—all white-hat.

Results: Top-3 Google ranking for “CBD shampoo” (with sister site cbddailyproducts.com) within months, sustaining page-one visibility. As of late 2025, it still drives steady organic traffic and sales, proving SEO basics endure in tough niches.

Emera Hair Care Product on 1st page of Google

Built for Longevity

Today, EMERA Hair Care dominates the top spot in Google search results, ranking prominently on the first page and is featured in the Google Shopping section.