Proficient Web Professional
with 10+ years of experience!
Front-End Developer| WordPress Developer | Webmaster | SEO Specialist
WooCommerce Specialist
To optimize SEO for cbddailyproducts.com, I focused on foundational strategies outlined in Google’s own SEO handbook. First, I conducted thorough keyword research using Ahrefs to identify high-intent, low-competition terms relevant to CBD products. Long-tail keywords such as “best CBD oils for daily use”, and at the time “cbd cream for pain” and other product-specific keywords. I incorporated these into key areas: page titles, meta descriptions, URLs, headings, subheadings, body content, image alt text, image tags, and more to ensure search engines like Google, Mozilla, and I.E could better understand and rank our pages. I built out simple site architecture with clear categories (e.g., oils, edibles, topicals) and subcategories, limiting navigation to three clicks for any product, while adding internal links to connect related pages.
Further improvements included technical enhancements for better performance and user experience. I ensured site speed with caching, added an SSL certificate for security (boosting trust and rankings), and focused on building backlinks through shareable blogs. Avoiding keyword stuffing, I prioritizing natural, valuable content and emphasized mobile responsiveness and Core Web Vitals increasing the site score to an A with a loading time under 2 seconds. Overall, these efforts paid dividends, and we enjoyed an increase in organic traffic, as well as an increase in sales to the tune of 440% revenue. This in turn allowed us to not rely so heavily on paid ads, thereby increasing overall net profit for the company.
Increased Sales
To optimize SEO for WooCommerce on cbddailyproducts.com, I implemented a comprehensive strategy which ultimately drove a remarkable sales increase of over 440%. I once again focused on low-competition long-tail phrases such as “natural CBD oil for daily use” or specific product codes. Adding relevant descriptions, title tags, img tags, creating a backlink strategy that internally linked to relevant pages, and condensing the size of the images to fit the container resided in.
Building on these foundations, I prioritized technical optimizations to elevate performance and user experience, directly contributing to the sales surge. Plugins like Yoast SEO helped fine-tune on-page elements, track keyword density, and create XML sitemaps, while site ground provided CDN acceleration, lazy image loading, spam filtering, and site speed enhancements. secured the site with an SSL certificate to build trust and satisfy Google’s ranking signals. I emphasized natural, engaging content based on keyword research, alongside mobile optimization and Core Web Vitals compliance. These combined efforts amplified organic visibility, attracting more qualified visitors and translating into over 440% sales growth by 2018, minimizing paid ad dependency and solidifying cbddailyproducts.com as a competitive player in the CBD market since its inception in 1996.
More Organic Keywords
Doing keyword research is an integral part of the web development process. A beautiful design can be achieved by anyone with a cursory knowledge of WordPress, or basic coding skills. However, the true test of a well designed website comes after the website is live. They say in the industry that the best place to hide a body is on the second page of Google, and that couldn’t be more accurate! In fact, in a recent search statistic, it was found that only .63% of people ever click on the second page of Google! This staggering figure underscores the critical importance of securing a spot on the first page of search results. Without strategic SEO, even the most visually stunning site risks fading into obscurity, buried under competitors who understand the power of targeted keywords.
With my SEO knowhow and over 10 years of expertise building websites that rank, I’ve mastered the ability to boost organic search and rankings. I dive deep into keyword analysis, identifying high-volume, low-competition terms that align with your audience’s search intent. By integrating these insights from the outset, I’m able to craft websites that not only captivate users but also climb search rankings, driving sustained organic traffic and measurable growth for your business, or non-profit.
Case Studies
CBD Daily Products
Synopsis:
When I joined Earthly Body as a Web Master, the brand faced several significant hurdles in its digital ecosystem. Organic traffic was stagnant, with non-existent SEO implementation leading to low visibility in search engine results pages (SERPs) and minimal user engagement across platforms. Profitability hovered at underwhelming levels due to unoptimized e-commerce features, SEO, and large images overflowing their container. Sales growth was sluggish, hampered by a lack of targeted keyword integration and technical optimizations, while the overall online presence struggled to compete, resulting in non-dominant rankings for key terms and limited expansion into new product directions. I knew we could do better and the results below are after revisiting CBD Daily’s analytics about a year into the redesign and SEO implementation.
Dramatic Traffic Growth
Through strategic SEO optimization and content marketing, CBD Daily Products experienced a significant increase in organic traffic and user engagement across all digital platforms. During my time with Earthly Body, CBD Daily Products gained a 440% increase in profitability!
Organic Traffic Surge
Implementing advanced SEO strategies on page, and technical optimizations throughout the website, resulted in an incredible growth of 900%! This paved the way for new products, and for the company to head into new and exciting directions!
Record-Breaking Sales Performance
The combination of improved user experience, optimized product pages, and enhanced site performance led to unprecedented sales growth and conversion rate improvements.
Sustained User Growth
The impressive month-over-month rise in SERP rankings, culminating in a 900% increase over the year, was built on consistent, sustained growth each month. In the image pictured here, you can see just the last 28 days in September to early October saw a 17.6% increase.
E-Commerce Excellence
Though CBD Daily’s sales were slowly on the rise, with the help of E-commerce optimizations, on-page SEO, a clear structure, and various other digital marketing strategies, the brand transformed its online presence into a powerhouse of growth. By implementing user-friendly navigation, high-quality product imagery, and targeted keyword integration, CBD Daily not only improved search engine rankings but also enhanced the overall shopping experience for customers.
Dominant Search Rankings
A few months after the launch of Emera, BOTH brands enjoyed the top 3 positions on Google. We would go on to dominate the major keywords we were ranking for until I, unfortunately, had to leave the company in August of 2019.
Emera Hair Care
Synopsis:
6 weeks. That was the time limit I was allotted before the big dinner reveal at my new position as Web Master of Emera Hair Care, the newest in luxury CBD Shampoo, Conditioner, and Detangler. I didn’t like the name “Web Master”, a bit pretentious if you ask me. I nodded and smiled, as a bead of sweat made its way down my face. “Oh sure, that’s not an issue”. Yet this would have been the quickest brand I would have to create. The scope of the project would include: to come up with brand colors, create a full website with e-commerce integration, find images, and content for, make sure the website was fully responsive for Desktop, Tablet, and Mobile sizes, build the entire thing from the ground up with SEO optimization, and on top of all that, test it in every browser! It was quite the project, but I believed I was up to the task. In the end results were incredibly positive, and today, Emera Hair care is on the 1st page of google and considered one of the best CBD Shampoo and Conditioner brands, in the United States.
In 2017, I solo-built emerahaircare.com on WordPress as an e-commerce site for premium CBD-infused hair care, spotlighting our CBD shampoo. I crafted an intuitive UI, keyword-packed descriptions and blogs (e.g., targeting “CBD shampoo”), optimized on-page SEO (titles, metas, alt tags, speed, internal links)—all white-hat.
Results: Top-3 Google ranking for “CBD shampoo” (with sister site cbddailyproducts.com) within months, sustaining page-one visibility. As of late 2025, it still drives steady organic traffic and sales, proving SEO basics endure in tough niches.
Built for Longevity
Today, EMERA Hair Care dominates the top spot in Google search results, ranking prominently on the first page and is featured in the Google Shopping section.
MEGA Led Technology
Synopsis:
It was a rainy afternoon in late 2019 when I first stepped into the bustling warehouse of MEGA Sign Inc., the air thick with the hum of LED panels being assembled, and the faint glow of digital displays flickering like fireflies in a storm. I’d left my job at Earthly Body, yearning for another work environment like the one I had there, my head full of code and dreams, confident with the successes I had at Earthly Body, and eagerly awaiting the birth of my first son. The job posting for a web developer had popped up on Craigslist, and seeing as this was my second interview of the day, I was all ready to get it going. Little did I know, I was about to ignite a revolution in a company on the brink of fading into obscurity, during a time when the world would lock down.
MEGA Sign Inc. was a hidden gem in the signage industry, crafting custom LED signs for businesses, churches, schools—you name it. But their website? It was a relic from the early 2010s: clunky navigation, slow load times, and SEO so basic, it was a wonder they were ranking. The CEO, David Park, would go on to be a friend and compatriot of mine, to this day.
A year into working at MEGA LED Technology, our web redesign had been paying out dividends. We were on the 1st page of Google for about 90% of the keywords we were ranking for, most of those with traffic over 1000 searches monthly. We had been steadily increasing rank since the redesign of the website, and skyrocketed even further when the newest website went live just after Covid hit, in March 2020.
Skyrocketing in the Serps charts
About a year and a half after the new website went live, we were continuing our skyward trajectory. We had been ranking on the 1st page of Google for just about every keyword we implemented pages for on the new website and had cemented ourselves as the top 5 Digital Signs company in the United States. We were now a big player in the Digial Signs industry.
Crushing records, and cementing legacies
One of our top performing pages was our Premier Outdoor LED Signs page. With over 1000 monthly searches, the redesign proved to be the key in beating out some top competitors such as eBay, Stewart Signs, and Fast Signs. Both companies had been around the Digital Signs space for over 70 years!
Incredible year over year sales
The pandemic was not able to stop our growth, and at the end of 2020, we had sustained a phenomenal trajectory. This however, would pale in comparison to the same period of time the following year, in which we grew another astounding 56.65%!
Music Reports
Synopsis:
Music Reports was my first real Jr Web Developer position. After a year of managing projects and using WordPress but without knowing code, I realized quite quickly that if I want to create code for a living, that I would have to start learning HTML, CSS and JavaScript to start. I hit the books and started to learn. After 6 months I felt confident enough to apply for a Jr. Web Developer position. I was interviewed by three guys which would end up being my friends, with two of the guys being like older brothers to me. After 6 months working the job everything just clicked. It was like a book opened in my mind on the intricacies of HTML and CSS. My supervisor Eric imparted some advice that I have not forgotten to this day. “CSS is like peeling back an onion”. After a year, I was assigned the redesign of the company website which was used for about 2 years. To this day I apply the wisdom and methodologies I learned on that job, and because of it, I have become a pixel perfect master of CSS.
Redesigned the MusicReports.com website using standard HTML, CSS, PHP, and JavaScript, modernizing the layout and improving usability. The updated design received positive feedback from the company’s CEO.
My Total Optimization
Synopsis:
My company consolidated and had to “move people” around. At least, that what they tell you. It’s corporates way of saying “Thanks, but no thanks”. Or in my case, “you’ve done your time”. Luckily, I had watched enough Tim Ferris videos, and Jocko Willink motivational videos to kick start my ambition in trying something out for myself. I took my two passions in life at the time, healthy motivational lifestyle, and web development, and decided to make the best uhm…. well, I wasn’t sure what I wanted to make but it was going to be healthy… and motivational. My Total Optimization was born.
First came the articles. In some cases I spent weeks researching a certain topic, and then wrote a blog pertaining to said topic. I wrote about the Ketogenic Diet, the benefits of a good nights rest, along with the food that encourages it, I even threw a summer smoothie recipe in there. However, by far my most successful blog was the Brad Pitt Fight Club Exercise guide.
I spent about 3 weeks researching and reading everything I could get my hands on about the Brad Pitt physique, from the cult hit movie, Fight Club. From this research I was able to craft a guide that beat out pop workouts, high snobiety, and even Men’s Health. Within 3 months I was ranking as the 1st position, on the 1st page of Google. With this traffic, I was able to gather thousands of email signatures by sending them a completely Free PDF guide with the full workout.
Rock Cellar Magazine
Synopsis:
My boss Kevin was so impressed with what I’ve done with Emera, CBD Daily Products, and Marrakesh Hair care, he asked if I could work on his personal hobby website: Rock Cellar Magazine. Rock Cellar was a basic looking newspaper type site without much personality. However, he had some impressive things going on in the back, it just wasn’t visible. He’d got a lot of big names including Ringo Star, Judy Collins, and Dewey Bunell, among others to sit down for a cameo and introduce Rock Cellar Magazine, which can still be found here.The problem was the site was starting to look its age. He wanted me to redesign it with several things front and center. The cameo video, the Rock Cellar YouTube page, its Amazon affiliate store, and their very own Rock Cellar store. The ensuing redesign accomplished all of this, and with some basic SEO, he started seeing a noticeable increase in traffic, and as a result, sales.
The Rock Cellar Magazine’s website featured a simplistic two-column layout with a convoluted sub header that listed every topic, creating a cluttered and non-mobile-friendly experience. In 2018, this design would have been a non-starter for SERPs.
Rock Cellar Magazine After the Redesign
The Rock Cellar Magazine Redesign. Added a large video section, 2 separate columns for different categories of news, and a You tube, Amazon Store, and Rock Cellar Store buttons. The theme used didn’t allow for a 3 column layout, so I had to use some custom PHP to make this happen.
CognaNova
Synopsis:
After 8 years at Mega LED Technology, I was unfortunately and amicably let go. It seems my success caught up with me. I just need someone local that I can pay less money to, my boss said over the phone the day after labor day. I knew it was time to move on, but I thought I’d have until the end of the year. That’s OK. Time to upgrade my skills, my site, and my mind once again. I’ve always seen leaving a company as heading for greener and brighter pastures. My site was beginning to show its age, being created in 2017, so I learned some React, Tailwind, brushed on my JavaScript and got to building.
I started the redesign on December 5th 2025, and completed it on the 27th. Fun fact, this homepage is created 100% with custom code. Just good ole’ HTML, CSS, and JavaScript. No Gutenberg blocks or page builders were used in the creation of this homepage!
CognaNova before December 5th, 2025
Although the website still looked pretty nice, it was time to bring it into 2026!
Get Together Foundation
Synopsis:
Get Together was a phenomenal charity I got the opportunity to work with and be a part of that helped the homeless and unhoused population in and around the great Los Angeles area. Being a subsidiary venture adjacent to Earthly Body, the company I was working for at the time, I was tasked with creating a whole new website with assets given to me by the head of photography department. Adding on page SEO, improving the site speed, and creating a more robust structure to the site, resulted in improved outreach. Furthermore we started appearing on Google as a Los Angeles based homeless charity, boosting donations by 25% in the first quarter post-launch. I attended some of their events including one where we fed the homeless, and some notable musicians performed for them at a local park. It was a beneficial experience and am glad I contributed in the capacity that I did.
Outdated and Underperforming
The previous website was showing its age. My employer asked me to reinvent the website while keeping the theme the same.
Reimagining and Repurposing
On-page SEO involved optimizing meta titles, descriptions, headings, alt text for images, internal linking, and keyword-rich content. Technical SEO included boosting site speed via compression and caching, ensuring mobile responsiveness, adding SSL for security, creating XML sitemaps and robots.txt, and fixing crawl errors.
Content SEO emphasized high-quality, original articles and updates to build authority. These efforts overall improved organic rankings, visibility, and traffic.
Marrakesh Hair Care
Synopsis:
I worked on Marrakesh Hair Care, a well-established, high-traffic ecommerce site offering over 100 natural, hemp-based hair products and their variations, targeting eco-conscious consumers worldwide. As part of my role at Earthly Body, my employer at the time, I revamped the outdated website while preserving its earthy theme, adding optimized SEO descriptions to every product page. I implemented comprehensive organic SEO, including on-page optimizations like meta titles, descriptions, headings, alt text, internal linking, and keyword-rich content – basically following the Googles SEO handbook to a T. Technical enhancements such as site speed boosts via compression and caching, mobile responsiveness, SSL security, XML sitemaps, robots.txt, and crawl error fixes were also implemented. These changes dramatically boosted organic rankings, visibility, and traffic, driving a 25% increase in sales in the following quarter. It was a true crucible moment, proving I can manage and execute high-impact changes on a large e-commerce site and not just improve performance, but make it thrive.
LA Weisz Law
Synopsis:
I got my start at a place called Ontrix Solutions, managing a few dozen projects at a time. LA Weisz Law was a firm fighting the good fight in the chaotic world of immigration litigation, dealing with high-stakes cases where a single missed deadline meant a life altered forever. Yet, for all their legal brilliance, their intake system was a relic, clunky, manual, and prone to friction. The website was an afterthought in a highly competitive legal market. Acting as the operational pivot point between the attorney’s complex caseload and the digital reality of acquiring and managing anxious clients in a high-pressure environment, and acting as project manager with Dev and SEO experience, I came to bridge that gap.
Sterling Home Health Care
Synopsis:
My first project that I every worked on, Sterling was the initial bridge I crossed between project management, and Jr WordPress Developer. Sterling Home Health was in the trenches of the care industry, coordinating critical services for patients who couldn’t wait. Behind the scenes, the operational workflow was bleeding efficiency: the company ran on sheer willpower and outdated processes, and its digital presence was basically invisible. I wasn’t just “managing a project”. I became the central nervous system, tightening up intake and communication workflows and dragging their WordPress setup out of the dark ages so the business could actually scale with demand.
Technologies Used
Skills I possess – Experienced and continuously refining
PHP
HTML 5
CSS
SEO
Photoshop
Projects used:
